SafeorSorry is a social marketing campaign developed by the Responsible Gambling Council (RGC). It's designed to encourage youth between the ages of 18-24 to become more aware of their gambling behaviours in order to help prevent them from developing a problem.
RGC is an independent, non-profit organization committed to problem gambling prevention. RGC designs and delivers highly effective awareness programs. Through the RGC Centre for the Advancement of Best Practices, RGC also promotes the identification and adoption of best practices in problem gambling prevention.
After extensive market research, RGC launched this social marketing campaign across Ontario in January, 2012. It features ads in print, on television and on the web, as well as this website. Please click here to see FAQs about this campaign or, please feel free to submit your own question or comments via our Feedback form.